The large gaming giant Kindred Group plc – which among other things owns the gaming sites Maria Casino in New Zealand under the subsidiary Spooniker Ltd-has now announced that it has bought up the rest of Relax gaming's remaining shares, which corresponds to a third of the latter gaming company. Previously, Kindred Group plc already owned two-thirds (66.6%) of Relax Gaming, which has been the case since 2013 when Kindred Group first became a partner of Relax Gaming.

What will happen next is that Kindred will pay around $ 80 million in cash and debt - free to Relax Gaming with the completion of the deal. A so-called additional purchase price of a maximum of $ 113 million may be paid between 2022-2023, provided that Relax Gaming has managed to achieve specific financial targets set by Kindred Group plc.

Why was the entire Relax Gaming acquired now?

On the official website of Kindred Group plc in their press releases under Media you can read about this complete acquisition of Relax Gaming. Relax Gaming is described as a leading B2B game provider that specializes in developing and providing online casino games and so-called game distribution platforms (digital platforms that facilitate the distribution of online casino games and gambling itself).

The president and CEO of Kindred Group plc, Henrik Tjärnström, commented that, ”This acquisition allows us to add a fast-growing B2B company that has a world-class game offering, which in turn gives us better opportunities to strengthen our own game offerings of casino, bingo and poker games. This allows Kindred to reach our long-term goals faster, easier and more cost-effectively, where the strategy is to stand out from the crowd with our products and always work on improving the customer experience.”

Despite the fact that Relax Gaming has been purchased entirely by Kindred Group plc, the latter will nevertheless allow the former to function as a continued independent entity of the merged company – that is, with its own continued Board of Directors and management.

In this way, the B2B customers of Relax Gaming will feel that nothing serious has happened while Relax Gaming can use new resources with the help of Kindred Group plc to grow even more, which in parallel makes Kindred grow.

Other parties involved in facilitating the complete acquisition have included financial advice from J. P. Morgan, legal advice from Cirio law firm – both for Kindred Group plc, and legal advice from Roschier Attorneys Ltd for Relax Gaming.

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