According to an industry report conducted by the New Zealand Quality Index, the digital gaming industry in New Zealand – i.e. online gambling/casino gaming-has now shown higher figures for 2020 compared to the previous year. According to the latest Industry Report, customer satisfaction in the New Zealand gaming industry has increased from 56.4% in 2017 to 64.0% in 2020 – in other words, an increase of 13.47 %.

A lot has taken place in the last couple of years within the New Zealand gaming industry. First, a new legislation occurred and was introduced since the first of January 2019 in which it became mandatory to apply for New Zealand gaming licenses issued by a newly formed Authority – the gaming Inspectorate since the end of 2018 – in order to offer their gaming products in New Zealand.

Then the gaming market was affected during 2020's ongoing global pandemic, which meant that the newly formed Spelinspektionen introduced several gaming restrictions, which in turn affected the gaming companies 'revenues as well as The New Zealand gaming customers' ability to play at the various New Zealand-licensed gaming sites.

Among other things, the industry report from the New Zealand Quality Index shows that confidence in the New Zealand gaming industry has increased from 35% in 2019 up to 39.8% for 2020. In 2019, confidence in the chosen bookmaker was around 63% among players while it rose up to 65.4% for 2020 – a marginal increase, albeit Real.

Other interesting data was that 3 out of 10 participants in the study reported that they had played more in 2020 than in the previous year. However, the same percentage indicated that they had played less in 2020 instead. Almost 3% reported that they had experienced that they had played far too much in 2020 compared to the previous year – 2019, so to speak.

This is how the industry survey was conducted

The figures from this industry report were carried out in the form of a web-based data collection from various demographically representative samples with around 1500 participants consisting of around 1000 players and the remaining 500 non-players. The idea then was that it would provide statistically assured reported results, that is, data with statistical significance. The digital survey took place on October 23, 2019 and ran until november 19, 2019.

Commenting on the whole thing, the Managing Director at the New Zealand Quality Index Johan Parmler said, ”it is satisfying to see a clear increase in customer satisfaction in the gaming industry which is a testament to the fact that the gaming services and gaming products on offer appeal to the gaming audience enough for them to appreciate it.”

Parmler concluded his comments by saying, " the next step now will be for the gaming operators – with the highest customer satisfaction according to the industry report – to continue to deliver high-quality gaming products and to continue to take Social Responsibility in order for the gaming market to continue to grow at the same rate.”

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